WA-trix Innovation

The Wine Aroma Matrix was created by its author based on repeated aromatic observations of red, black, and blue fruit aromas while tasting red wines. The format of the Wine Aroma Matrix is designed to be helpful in efforts to identify specific wine aromas by combining the use of our human visual and olfactory senses (and memories). The process of using two or more human senses at the same time is referred to as “cross-modal association”. Our natural ability to experience “color impressions” as a result of smelling fruit, spice, floral, or earth in wine aromas results from the cross-modal association that happens between our vision and olfactory senses. Using visual and olfactory senses together makes it easier to recall and identify specific wine aromas.

The multi-sensory wine aroma chart
Wine Aroma Matrix